Logo
The USAC logo is designed to have longevity, reinforce the brand’s attributes, and be memorable.
Overview
The USAC logo brings cohesiveness across all USAC’s products and platforms. It helps establish trust and stability as users navigate through our digital experience.
Logo Variations
Use the elements of the logo individually or in the lockups provided. Always use RGB logo variations in online tools and applications.
Horizontal
The horizontal orientation of the logo should be the go-to representation of our mark and used wherever possible. When the layout or design does not allow, use variations.
Vertical
Use the vertical orientation of our logo for badges or where space does not allow for the width of the horizontal logo.
White
Use the white logo with dark backgrounds or against dark images. Refer to image overlays for more details.
Motif Only
Use the motif for favicons, or if the vertical version of the logo is too small to clearly read the text.
Text Only
Use the text only logo when working on designs where space is limited, or when the motif + text version of the logo is too small to clearly read the text.
Whitespace & Alignment
When using the logo with other graphic elements or near the edge of a page, be sure to allow enough white space around the mark.
Whitespace
The empty space around the logo should be at least 120% of the width and height of the logo.
Alignment
When aligning content to the logo, align it with the first vertical plane of the logo, not the horizontal plane that hangs to the left. Or, align the content with the start of the text in the logo.
Image Overlays
When using the logo on top of an image, consider legibility. Place the logo over areas of the image that do not have a lot of color or design elements that could make it difficult to read.
Common Mistakes
Avoid these common mistakes when working with the logo.
- Don't apply outlines.
- Don't add drop shadows.
- Don't merge the planes of the motif.
- Don't change orientation of elements.
- Don't stretch or skew.
- Don't create alternative logo lockups.
- Don't use old logos.
- Don't lock up our logo with other pharases.
- Don't apply against busy background images.
- Don't rotate the lockup or motif.
