Writing for print
Guidelines for how to maintain reader interest and communicate your message effectively.
When writing for print, prioritize clarity, readability, and visual appeal to create content that captivates and informs your readers effectively.
Be clear
Use straightforward language and avoid unnecessary jargon.
Be concise
Long, complex sentences are harder to read. Try to use fewer than 20 words per sentence and no more than five sentences per paragraph. Start a new paragraph each time you introduce a new idea.
Use descriptive headings
Create informative and engaging titles and subheadings that accurately reflect the content. Incorporate keywords when relevant.
Organize content
Present information in a logical and coherent manner, using paragraphs and bullet points to enhance readability.
Consider voice and tone
Write in the editorial voice of USAC, using a tone that is appropriate to your audience and the information you want to share.
Use active voice
This will make your content more clear, concise, and engaging.
Avoid repetition
Repeated use of the same words can make writing dull and monotonous for readers. Variety in language keeps readers interested and motivated to continue reading.
Incorporate visuals
Include relevant images, charts, illustrations, or infographics to complement the text and enhance understanding.
Check grammar and spelling
Use the free Hemingway app or Grammarly to identify instances of passive voice, and opportunities to simplify words, and shorten sentences and paragraphs. Ask a colleague to proofread your content or email it to Communications@usac.org and ask for a Shared Services review.